My Story, My SM

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5 for 5: Different Looks for Different Occasions

August 15, 2018 | BY SM STORE

Discover 5 simple ways on how you can effortlessly be a stunner with Aryanna’s playbook to DIY Makeup Transformations. Here’s how she rocks her FOTD.

Sun siren

August 15, 2018 | BY SM STORE

Achieve that sun-kissed look this summer from SM Beauty.


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2018 Top Beauty Trends

August 15, 2018 | BY SM STORE

Need a beauty pick-me-up? Here are some 2018 trends with tips from top makeup artist Denise Go-Ochoa that you need to try, stat!


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