PRESS RELEASE

TAKING BOLD STEPS TO THE FUTURE

SEPTEMBER 6, 2019

Shoes are essential in one’s journey through life. For less fortunate families and their children, a new pair of shoes will allow them to perform their daily chores in comfort and walk to and back to school in safety. Good shoes can also inspire them to work hard – because, with a new pair of shoes, they are not only able to fulfill their daily tasks but are also taking little steps to achieve their dreams.    

Students of Balditan Elementary School in Bulalacao, Oriental Mindoro

Since 2015, The SM Store Share Movement has collected over 900,000 donations composed of shoes, clothing, footwear, book and school kits, disaster kits and toys, which were given to children and families all over the country. This year’s Share Shoes Campaign was able to collect over 40,000 pairs of shoes with The SM Store donating close to 2-million pesos worth of shoes, allowing them to reach more kids and inspire these children to take those important steps toward achieving their goals.

The Share Shoes campaign invited shoppers to donate their pre-loved or brand-new shoes to children in need. In partnership with Caritas Philippines and other NGOs, the shoes collected were distributed to Oriental Mindoro and other far-flung communities nationwide.

Students take turns picking the shoes they want.

The SM Store saw how important shoes were to the lives of the children. In one of their previous donation turnovers: Rich, 11 years old, took a pair of sandals for his elder sister instead. When asked why, “I still have a pair of shoes,” Rich said, “my sister needs it more.”

These are the kind of stories that inspire The SM Store Share Movement to double their efforts in reaching out to those who are in need of assistance. SM founder Henry Sy envisioned that every Filipino should have their own pair of shoes. It is a passion that blossomed to what is SM today, a company that takes every step to make this vision a reality.

We’re as excited for this girl to try on her new pair of shoes.

“This project reminds us of our humble beginnings, our milestones, our legacy,” President of The SM Store, Chelo Monasterio shared, “and our promise to help communities be better. After all, The SM Store started out with shoes and we hope to be a part of people’s journeys through life through the gift of shoes.”

Over the years, The SM Store has conducted its quarterly donation drive from shoes to books, toys and hygiene kits for identified poor communities and areas impacted by calamities, through its #SMShareMovement Project.

Find out more about these quarterly donation drives and know how to contribute to upcoming projects, by liking The SM Store Facebook page and by following @TheSMStore on Instagram, Twitter, and YouTube.

About: The SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, The SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children's wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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