NOVEMBER 12, 2019

There’s more to The SM Store than being the Philippines’ go-to fashion haven as it proves to be at the forefront of innovative and groundbreaking style campaigns.

At the recently concluded ICE Awards spearheaded by the Media Specialists Association of the Philippines (MSAP), The SM Store bagged bronze distinctions for two campaigns under the Multimedia category: FashioniSM and SM Summer Stories.

FashioniSM featured a collaboration with Australia-based fashion influencer Margaret Zhang, and showcased online and offline marketing efforts. Meanwhile, SM Summer Stories highlighted some of the hottest fashion and beauty trends of the season for 2018.

Those who accepted the awards were (from L-R) Marketing Manager Jan Michael Borja, Senior Marketing Manager Fiona Araneta, and Vice President for Marketing Kathy Chua, together with MSAP Committee Member Bobby Saneo

The MSAP ICE Awards was held last November 6, 2019 at the Newport Performing Arts Theatre, Resorts World Manila, Pasay City.

About: The SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, The SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children's wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.