PRESS RELEASE

This Insta-worthy Pop-up Screams “Summer’s Here!”

aPRIL 11, 2019

Then again, creating and sharing new stories proved to be irresistible at the launch of SM Makati’s summer social shop last March 21, 2019. With the season’s latest clothes and accessories on display, the city’s current crop of bloggers and celebrities in attendance, and party props that screamed “Summer’s here!” everyone’s instinct was to take a photo or two. And just as people’s camera rolls got filled with stylish selfies and Insta-ready OOTDs, the slushies—festive to look at and fun to taste—just kept on pouring.

With the summer social shop lasting only four days, The SM Store gave out copies of its latest catalog at the launch event for guests to take home and draw fashion motivation from. Each page is filled with shopping ideas and styling inspiration perfect for the hot weather and everyone’s beach plans.

Now, back to the question: Did the pop-up really happen? Of course, it did. Thanks to social, the stories from the pop-up now live on online through #SMSummerStories, long after the tropical OOTD looks have been taken down and even after summer transitions to cooler clime.

Deegee Razon, Drew and Nate Venzon

Chelsea Maey Robato, Ria Atayde

Patrick Sugui, Erika Rabara and John Manalo

Emmanuelle Vera, Patrick Sugui

From left to right: Deegee Razon, Drew and Nate Venzon, Emanuelle Vera, Sandy Riccio, Chelsea Maey Robato, Ria Atayde, Patrick Sugui, John Manalo and Erika Rabara

See more of the fun that transpired in this exclusive recap.

About: The SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, The SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children's wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.