JANUARY 20, 2020

In response to the devastating effects of the Taal volcano ashfall to communities, volunteers from The SM Store and The SM Foundation distributed water, relief goods, hygiene kits, and face masks to residents of Barangay Banay Banay in Lipa, Batangas last January 17, 2020.

Medical professionals were also on-site to conduct checkups and provide medicines to evacuees staying at the Canosa Academy in Lipa.

Evacuees were given medical assistance and provided with relief goods like water and toiletries during the relief operations.

Kids also received toys donated by shoppers from The SM Store’s “Share the Magic of Giving, Donate-A-Toy” program, bringing smiles to the little ones’ faces during this difficult time.

Toys donated by shoppers during The SM Store’s “Share the Magic of Giving, Donate-A-Toy” program were handed out during the relief operation.

Stay tuned for more updates about ongoing relief efforts by following The SM Store on Facebook, Instagram, and Twitter

About: The SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, The SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children's wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.